Fashion weeks are usually preceded with a buzz among the fashionistas and the industry but year 2009 saw so many of them in the country that it almost snatched away the exclusiveness of the gala outings.
The dust in the Indian fashion fraternity raised by a parallel fashion week along with the Wills Lifestyle India Fashion Week (WIFW) a year ago finally settled. However, the fashion world got more and more decentralised with few takers for the multiplying number of fashion weeks.
“There has definitely been an overkill and I am not sure that there will be much business for the large number of fashion weeks,” fashion designer Ritu Kumar told PTI.
If the second edition of the Kolkata Fashion Week was a dismal show, the debut of Bangalore Fashion Week and the Hyderabad Fashion Week faded as soon as they emerged on the fashion scene.
“There is a difference between city-wise fashion weeks and a national fashion week. Those weeks are just a glamour and party event that does not end up in any major orders at all. Our fashion weeks are B2B events where people have to pay for their stall,” Sunil Sethi President, Fashion Design Council of India (FDCI) told PTI. Read More..