Fashion may be her forte, but the reason she does it is what Sanjana Jon likes to emphasise on. A social activist at heart, it was always part of her creativity. In Hyderabad for the International Fashion Week, the designer showcased a collection to promote awareness about two causes: female foeticide and prevention of cruelty towards animals. “Female foeticide is something I took up seriously and I’ve been working against,” Sanjana says.

“We also raised awareness about prevention of cruelty against animals. The recent outrage about the massacre of street dogs in Kerala — we’re nobody to say no, but it’s a humble request: Don’t kill them, sterilise them and give them rabies shots.”

For her eye for social cause, she owes it all to her grandfather. “He always told us to be thankful to God for even the basic things we take for granted, like food and water,” she says.Read more..